Christmas world is the most famous and influential Gift Fair in the world. Since 1949, the exhibition has become the most important exhibition for professional manufacturers to explore European shopping malls, especially German shopping malls, grasp professional information, understand the prevailing trend of international shopping malls, grasp the latest skills and sign order contracts.

Each exhibition can attract nearly 4000 exhibitors from more than 60 countries to participate in the exhibition, with nearly 100000 visitors. Most of them are satisfied with the exhibition effect. The exhibition is the most important occasion for exhibitors to grasp professional information, understand the prevailing trend of international shopping malls, sign contracts and develop international shopping malls.


Shopping mall analysis 1. Christmas world: generally, December is the time when people buy the most gifts, followed by Easter in March and November before Christmas. The total amount of gift spending in May ranked fourth, accounting for 7.4% of the total amount of the whole year. Gift buyers in Germany are always looking for new products.


When the price of a gift becomes cheaper and cheaper due to oversupply, and the sales potential in the mall is reduced, new goods can usually find a suitable mall and maintain a good price. As a result, German buyers are often looking for new goods and preparing for the price rise of new goods due to the increase in demand. In recent years, the commodities with the best sales potential in shopping malls are: Candles; Holiday gifts, especially Christmas decorations; Special gift box and gift wrapping tape; Ribbons and bows; Stationery; Nostalgic calendar; Perfume; Fragrant flowers; Sesame oil; Incense sprayer; Arts and crafts, art materials; Tartan.


The Expo is highly professional and is held once a year. It is only open to professional trading audience, and the exhibition effect is good. According to the commodity content, the exhibition is divided into three relatively independent exhibition areas: Christmas world, paper world and creative world.